No. 1: Security

By Lawrence Walsh  |  Print this article Print

The Dow Jones is bleeding billions, but solution providers say key technologies continue to drive strong profitability. Here are the top 10 technologies according to Channel Insider readers.

1. Security
2008 Profitability Rating: 31%
2007 Profitability Rating: 29%
Profitability Change: +2%

The tools for protecting data and IT infrastructure remain the hottest technology in the channel. Nearly one-third of solution providers say it remains the most profitable product set. Emerging technologies such as data loss prevention and application-aware firewalls are opening new product sales and services opportunities, which translate into hefty margins. And what about data loss prevention products? As one channel chief recently said, "it’s hot, hot, hot!" As businesses continue to implement virtualization and cloud computing strategies, security immediately becomes one of their paramount concerns. Cha-ching.

CLICK HERE to read more Channel Insider 2008 Midyear Outlook survey results

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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