Microsoft to Tighten the Genuine Advantage ScrewsBy Channel Insider Staff | Posted 2006-08-09 Email Print
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In a further expansion of its anti-piracy program, Microsoft is building more "Genuine" checks directly into Windows Vista and expanding the program to target not only consumers, but also PC makers and system builders.To date, with its Genuine Advantage anti-piracy programs, Microsoft has targeted consumers. Windows and Office users have been required to validate their products as "genuine" before being able to obtain many downloads and add-ons.
Come this fall, however, the Redmond, Wash., software maker is planning to turn up the Genuine Advantage heat in two ways: by baking more Genuine Advantage checks directly into Windows Vista, and by taking aim at PC makers, system builders, Internet cafes and other sources of potentially pirated software.
Microsoft officialswhose Genuine Advantage Notification strategy came under fire earlier this summerdeclined to share specifics about its new Genuine Advantage plans. But executives already have been setting the stage for the upcoming changes in recent keynote addresses.
"We built a set of features and a set of functionality that is only available to genuine Windows customers," Johnson said. "Windows Defender, for example, the anti-spyware for Windows XP and Windows Vista, is available to genuine Windows customers. Windows Media Player 11.0, Internet Explorer 7.0, will be available for download for Windows XP customers who are genuine, and of course those are built into Windows Vista. Future updates to Internet Explorer and Windows Media Player for Windows Vista will require them to be genuine. And certainly there's some premium features built into the Windows Vista operating system that will require genuine validation as well. So we're really trying to amplify the fact that being genuine enables the set of benefits and value to access these types of features and capabilities."
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