Microsoft CRM to Benefit from New Office BridgeBy Dennis Callaghan | Print
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The company releases the technical beta of its Microsoft Office Information Bridge Framework, which will allow it to form stronger ties between its Microsoft CRM application suite and the Office suite.At its TechEd conference in San Diego, Microsoft on Monday released the technical beta of its Microsoft Office Information Bridge Framework, which will allow the company to form stronger ties between its Microsoft CRM application suite and the Office suite, company officials said.
The Office integration framework will allow Microsoft Corp. to develop deeper levels of integration with Microsoft Office Professional Edition 2003 applications beyond the current Outlook integration that Microsoft CRMand most other CRM applicationsboast today.
One possibility would be the ability to access customer account information by taking that customer's name into a Word file. The information would pop up much in the same way that a help screen pops up in Word today, according to Holly Holt, CRM product manager at Microsoft.
The IBF is expected to be used more by third-party ISVs and Microsoft CRM partners than by Microsoft's CRM customers, Holt said, though she said customers also will be able to take advantage of it if they choose.
"We have pretty deep Office knowledge in our team," Holt said. "We can do the heavy lifting for the customers."