McAfee Plays Channel Safe

By Sara Driscoll  |  Print this article Print


Desktop-as-a-Service Designed for Any Cloud ? Nutanix Frame

The security vendor will join channels after buying SafeBoot Technology.

McAfee intends to integrate SafeBoot Technology's channel following its acquisition of the mobile security vendor.

The $350 million transaction, announced Oct. 9, will give McAfee a stronger foothold in the data encryption market, McAfee President and CEO Dave DeWalt said in a statement.

"With the acquisition of SafeBoot, McAfee becomes a leader in the fast-growing $1 [billion] encryption market and we will be able to offer a complete data protection solution that combines SafeBoot's device, full-disk and content encryption with McAfee's data loss prevention solutions," DeWalt said. "This combination helps advance our Security Risk Management strategy and extend our leadership at the end-point."

In terms of its channel strategy, Sal Viveros, director of worldwide public relations at McAfee, said that the company's "intention is to maintain SafeBoot's channel and integrate it into the McAfee channel. We are huge compared to SafeBoot, so its partners will benefit from our existing channel and distribution. For our partners, it's a great up-selling opportunity to sell SafeBoot, and vice versa, for SafeBoot partners selling McAfee. This gives both sets of partners the opportunity to revisit existing customers with more opportunities."

McAfee's channel program is well established, and once the deal is done, the company is likely to spend six months evaluating the best way to integrate the SafeBoot channel program into its Global Alliance program, Viveros said.

"SafeBoot has a well established customer base and we want to take care to ensure we find out how they like to buy, whether it's through certain channels," he said.

SafeBoot's customer base is split geographically, with about 47 percent in Europe, the Middle East and Asia, 29 percent in North America and 23 percent in Asia Pacific.

Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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