Lenovo Promises Instant Turnaround on Co-Marketing

By Jessica Davis  |  Print this article Print

Lenovo will launch its co-marketing tool in April, promising a wizard-driven advertisement creation tool that turns content into ads instantly. Separately, Lenovo announces two new support offerings for companies with ThinkPad users, ThinkPlus Priority Support and ThinkPlus Priority 4.

Lenovo is introducing a new quick-turnaround co-marketing tool, designed to enable channel partner resellers to create print advertisements, online banner ads and other materials almost instantly.

Currently in a pilot phase with 115 of its channel partners, Lenovo is listening to partner participant response to the program and will be improving the 48- to 72-hour turnaround time to an instant turnaround, says David Rabin, director of channel marketing at Lenovo. The creation of the advertisements is free to partners.

Rabin tells Channel Insider that partners have found the tool easy to use and relevant to their business needs. But they wanted a faster turnaround time, Rabin adds, so Lenovo will move to the instant delivery model when the program makes its formal debut in 17 languages around the world in April.

The wizard-driven tool takes partners through five steps to create their advertisements. Partners can change the content in six places in the Lenovo-prepared templates.

Separately, Lenovo has announced new additions to its portfolio of services offered to enterprise customers—ThinkPlus Priority Support and ThinkPlus Priority 4. ThinkPlus Priority Support is now available for all Think-branded PCs, is targeted at all commercial customers, and includes 24-hour telephone tech support, priority call routing and next-day on-site repair. ThinkPlus Priority 4 provides all those things plus on-site repair within 4 hours of the original troubleshooting, Lenovo said in a prepared statement.

The support services are available direct from Lenovo and through Lenovo business partners.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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