Insider's View of the Mind of the Midmarket IT Executive
Insiders View of the Mind of the Midmarket IT Executive
IT vendors have long recognized the potential value of midmarket customers, and most agree that the best way to reach these customers is through channel partners, VARs, resellers, IT consultants and solution providers.
To win those customers, you must understand how midmarket IT executives think and who they rely on for advice. To help its partners, the Midmarket Group of distributor Arrow Enteprise solutions commissioned a survey of over 200 U.S.-based midsized companies of between 1,000 and 3,000 employees. Here's what those companies had to say.