InsideView Gains TrueAdvantage in MergerBy Clint Boulton | Print
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InsideView picks up rival TrueAdvantage, adding more than 200 customers and technology to its portfolio.Sometimes being the first mover in an emerging market is not always the best thing.
InsideView on Nov. 27 agreed to purchase TrueAdvantage in a merger of rivals in the on-demand sales intelligence software sector.
An offshoot of business intelligence software, sales intelligence applications use aggregation and analytics technologies to help sales and marketing executives sift through information about companies to find better sales leads.
These workers, and most of the rest of the employees, will not be retained, InsideView co-founder and CEO Umberto Milletti said. This is because InsideView, created in 2005, uses software that automatically discovers selling opportunities, alerts salespeople in real time and delivers information on companies and connections needed to engage customers and close sales.
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