Inside the Mind of the Midmarket IT Executive

  • By

    Jessica Davis

    | Posted 2008-09-29
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CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive

Tough Crowd

If you want to gain market share from one of your competitors, you are likely to find the market ripe with opportunity.

Only 10 percent of midmarket IT executives said their current technology consultants and IT providers exceeded their expectations. 

Most, 69 percent, said IT consultant performance met expectations, while 20 percent reported performance below expectations.


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at

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