Inside the Mind of the Midmarket IT Executive

  • By

    Jessica Davis

    | Posted 2008-09-29
CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive 

Inside the Mind of the Midmarket IT Executive

IT vendors have long recognized the potential value of midmarket customers. Most agree that the best way to reach these customers is through channel partners, VARs, resellers, IT consultants and solution providers.

But in order to win over those customers, solution providers and IT consultants must understand how they think, the nature of their pain points and who they listen to. With that in mind, the Midmarket Group of distributor Arrow Enterprise Computing Solutions recently commissioned a survey of over 200 U.S.-based midsize companies, defined as those with between 500 and 3,000 employees. Echo Research conducted the survey of companies.

Here's what those midmarket companies had to say.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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