Inside the Mind of Small Business

  • By

    Leah Gabriel Nurik

    | Posted 2010-04-19
Entrepreneurial Motivation

Entrepreneurial Motivation

Everyone wants to snag some cash, but often, smaller reseller firms pop up because the business owner brings a unique set of expertise, market knowledge and an entrepreneurial spirit that makes them well-qualified to attack a segment. But, on a personal level, the study finds that many entrepreneurs strike out on their own because of a desire for "personal freedom" and "maintaining work-life balance."

Poised for growth in 2010? What about your customers? Well, you're not alone. A new report from the Guardian Life Small Business Research Institute identifies trends and perceptions of small to medium sized business as they grow. Here's a look inside the minds of small business owners.

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