Ingram Gets Extricom

By Sara Driscoll  |  Print this article Print


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The distributor appointed by the WLAN vendor is looking to spread its wings across the United States.

Wireless LAN vendor Extricom has appointed Ingram Micro as its first broadline distributor as it looks to expand its reach across North America.

The vendor, which provides converged data, voice and video services, has previously been distributed through niche providers, according to David Confalonieri, vice president of marketing at Extricom.

"We began shipping with Ingram in the summer, but it is now official and want to make the channel aware of this. Ingram now has the tools and support networks in place to deal with solution providers looking to get into wireless," he said. "Ingram will expose us to thousands of VARs and has been aggressive in the past few months in the channel so this is part of that strategy."

He added that Ingram will have access to Extricom's entire product portfolio, inlcudig its flagship Interference-Free wireless LAN system.

"Ingram is strongly committed to providing innovative Wi-Fi products for our solution provider and system integrator customers," said Ken Bast, vice president of vendor management, Ingram Micro, in a statement. "The technology's combination of simplicity and higher performance offers an unmatched 'one-two punch' that enables the solution provider to pursue wireless projects of all sizes without incurring the deployment challenges traditionally seen in this space."

Previously, Confalonieri said Extricom had a direct relationship with its VARs. "We will still have some direct touch, but our solution providers saw a value in having Ingram from a logistical and support point of view."

Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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