IBM Makes New Pitch for PartnersBy Brian Fonseca | Print
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At this week's PartnerWorld, IBM is unveiling new application development and integration tools, vertical-specific offerings, and an expanded partner ecosystem.
IBM hopes to gain the trust of ISVs and clear a path for their embrace of its technologies through a troika of new application development and integration tools, vertical-specific offerings, and an expanded partner ecosystem.
The company plans to unveil these initiatives at its PartnerWorld conference in Las Vegas this week. If it can sell ISVs and resellers on the plan, the result for customers could be more third-party applications built on IBM's middleware stack and tailored to specific vertical industries.
The company will start this week by introducing its IBM Integrated Runtime tool kit.
When choosing a technology partner, ISVs must often decide between using Java and IBM's middleware tools or using Microsoft Corp.'s .Net stack. IBM hopes Integrated Runtime will tilt the balance in its favor.