How to Get into SAAS FastBy Jessica Davis | Posted 2008-02-12 Email Print
On-demand application aggregator Jamcracker is opening up its
services to VARs, offering Webstores to help them market SAAS services
to their existing customers.
Jamcracker is offering a new service to help
VARs quickly add software as a service to their lineups.
"We think there is a great role for the traditional
And the service provides VARs with a quick entry into the SAAS space with little to no commitment to infrastructure. Participating VARs get a source of monthly recurring revenue.
Through Jamcracker's service, which acts as a marketplace for applications on demand, VARs have access to multiple applications, including Microsoft Sharepoint and the company's new Dynamic
Interested VARs can start the registration process at the Jamcracker site. The company will then qualify those who are existing MSPs (managed service providers), VARs or Web hosting companies.
Once qualified, the
"We will help them in terms of doing sales and marketing to their end customers," Crawford said. "Because we have a lot of different channel partners over the years, we've been able to learn best practices for how to take these services to market. We succeed when our channel succeeds."
The company has been piloting the program for a few months already and currently has more than 20 resellers who are in the process of going live with their stores.
Jamcracker was founded in 1999 by K.B. "Chandra" Chandrasekhar, who also founded Exodus Communications.