HP Advances DRM PlansBy Mark Hachman | Print
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Hewlett-Packard Corp. took several steps forward in enforcing digital-rights-management on consumer devices, licensing Intel Corp.'s DRM scheme and co-developing a similar scheme with Royal Philips Electronics NV.Hewlett-Packard Corp. took several steps forward in enforcing digital-rights-management on consumer devices Tuesday, licensing Intel Corp.'s DRM scheme and co-developing a similar technology with Royal Philips Electronics NV.
In all, HP licensed Intel's high-bandwidth digital content protection (HDCP) technology, to be used for transmitting content to wired displays throughout the home. The joint work with Philips will be used to protect content being recorded on DVD-Rs and other devices.
"From creation to consumption, HP has deep experience and insight in the technology used to produce and distribute digital music, movies, TV and photographs," said Vikki Pachera, vice president of global alliances and business development at HP, in a statement. "The three initiatives announced today extend our leadership in the digital entertainment market to provide a powerfully simple, compelling and affordable experience that is supported by a fair business model for content creators."