Fujitsu Goes All-Out for U.S. SAN MarketBy Chris Preimesberger | Posted 2006-09-25 Email Print
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Japan's No. 2 storage manufacturer comes up with "world's largest-capacity" storage drives in direct competition with U.S. leaders IBM, EMC and HP.Fujitsu Computer Systems, trying hard to establish a foothold in the U.S. enterprise-class SAN market, will introduce a series of new storage systems Sept. 26 that the company claims feature the world's largest-capacity drives.
Fujitsu's new Eternus 8000 and Eternus 4000 systems, which compete directly with offerings from IBM, Hewlett Packard and EMC, come equipped with advanced data security and integrity features, including automatic 128-bit disk data encryption, said Fujitsu vice president of storage product marketing Nori Kondo.
In addition, the high-end Eternus 8000 incorporates the world's largest storage capacity drives, Kondo said.
The lower-end Eternus 4000 can scale from a minimum of three disk drives and 1.5TB of storage up to 420 drives and 210TB.
The 8000 starts at a minimum of 480 disk drives (240TB) and goes up to the previously noted 2,760 drives and 1.3PB of storage.
"This represents the fourth generation of Fujitsu's storage technology," Kondo said. "We've been doing storage for 35 yearsa lot of people in the United States aren't aware of that."
Eternus 4000 is 1.5 times faster than previous Eternus 3000 models, Kondo said.
With Eternus 4000, organizations can evolve their storage infrastructure from a data repository to a secure platform for data asset management and protection that meet always-present corporate issues involving security, confidentiality and regulatory compliance, Kondo said.
Brad Nisbet, program manager of storage systems at IDC in Framingham, Mass., told eWEEK that Fujitsu has sound technology, mostly coming from their line of storage systems developed and sold in Japan.
"In 2005, Fujitsu was the second-largest seller of disk storage systems in Japan with 18 percent market share of external disk storage systems revenue [behind Hitachi, which had 26 percent share]," Nisbet said.
"Fujitsu does not have a large presence in North America with regard to disk storage systems. The challenge for Fujitsu now is establishing a presence in the U.S.a formidable task given the marketing machines coming out of EMC, HP, IBM, etc."
Fujitsu, headquartered in Japan but whose computer systems division is based in Sunnyvale, Calif., will need to develop a broad base of solutions and establish technology partners and channel partners to leverage the good technology coming out of Japan, and it will need to ramp up its marketing efforts to increase its visibility within the U.S. market and other regions outside of Japan, Nisbet said.
"For now, Fujitsu is marketing the MAID [massive array of idle disks] technology on its Eternus systems, which we believe will resonate with a good portion of customers looking to minimize rising energy costs, etc.," Nisbet said.
"We expect over time that Fujitsu will work with partners to address customers' concerns around a broader base of issues, including business continuity and data protection, compliance and content management.
"The sooner Fujitsu can address these issues by wrapping partnerships and marketing messages around their storage systems product line, the sooner they can begin competing with other major U.S.-based storage vendors in earnest," Nisbet said.
Pricing and availability
Eternus 4000 Model 100 starts at $24,500 with dual controllers, four Fibre Channel ports, 5x146GB drives, dual power supplies and management software. All models are now available.
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