Dell Takes Channel Partner Program to Canada, Europe

By Jessica Davis  |  Print this article Print

As promised, Dell rolls out its PartnerDirect channel partner program to Canada and European countries. 

Two and a half months after it launched its formal partner program, PartnerDirect, in the United States, Dell is ready to export it.

The PC maker announced Feb. 12 that PartnerDirect is now available in Europe and in Canada. The programs offer the same features as the program in the United States—a two-tier program supported by Dell's sales force that Dell says is designed to reward value, not volume. It will also include deal registration to help minimize channel conflict, Dell said.

For more details on Dell's PartnerDirect program, click here.

Dell said deal registration will be available in Canada starting on March 17. It did not specify a date for deal registration availability in Europe.

In addition, Dell announced that Frank Fuser has been appointed to head up PartnerDirect in Canada. As vice president of channel programs, he will implement the PartnerDirect program within Dell's commercial and SMB businesses in Canada. He previously worked as a director in Dell's services organization.

PartnerDirect is available now in Canada, Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland and the U.K. It is coming soon to the Czech Republic, Luxembourg, Poland, Portugal, and Slovakia.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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