Dell Signs Online Retailer Shoplet

By Sharon Linsenbach  |  Print this article Print


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Retail arrangement comes on the heels of deals with Wal-Mart and Staples.

Dell has named online office supply retailer Shoplet an official online partner, the companies announced Nov. 20, bringing Dell hardware and peripherals to Shoplet's more than 2 million subscribers, the companies said in a statement.

The Shoplet agreement expands on Dell's aggressive push into the retail channel. Dell inked a deal with Wal-Mart in May and with Staples in October, enabling those retailers to carry Dell products, Dell said.

Tony Ellison, founder and CEO of Shoplet, said his company focuses on numerous U.S. government contracts and on the SMB (small and midsize business) market, an area Dell is actively trying to penetrate.

Pointer Click here to read about Dell's partnership with Staples.

A Dell spokesperson said Dell is committed to "delivering Dell products to more customers in more ways," and connecting with customers it hadn't reached in the past.

Shoplet currently carries more than 200,000 products and already works with other large computer hardware and accessories vendors, including Hewlett-Packard, Lenovo, LG and Ricoh, the company said.

Sharon Linsenbach Sharon Linsenbach is a staff writer for eWEEK and eWEEK Channel Insider. Prior to joining Ziff Davis, Sharon was Assistant Managing Editor for CRN, a weekly magazine for PC and technology resellers. Before joining CRN, Sharon was an Acquisitions Editor for The Coriolis Group and later, Editorial Director with Paraglyph Press, both in Scottsdale, AZ. She holds a BA in English from Drew University and lives in the Philadelphia suburbs with her significant other and two neurotic cats. When she's not reading or writing about technology, Sharon enjoys yoga, knitting, traveling and live music. Sharon can be reached at Sharon.Linsenbach@ziffdavisenterprise.com.

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