Dell: Business as Usual with Rollins at Reins

By Jeffrey Burt  |  Posted 2004-03-15 Email Print this article Print
 
 
 
 
 
 
 

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Industry expects little change when Rollins becomes Dell CEO in July.

As an employee at Dell Inc., Joyce Becknell saw firsthand the business savvy and attention to detail that Kevin Rollins brought to the computer maker, first as a partner with consulting company Bain & Co. Inc. and later as an executive at Dell.

Now, as an analyst with The Sageza Group Inc., of Milan, Italy, Becknell said strong business sense has permeated Dell and has been an important driver in helping its strong growth over the past several years, even as the industry as a whole remained stagnant.

When Rollins assumes the CEO position from founder Michael Dell in July, Becknell said she expects little to change.

The Round Rock, Texas, company announced earlier this month that Rollins, who came to Dell in 1996 as its vice chairman and became its chief operating officer and president in 2001, will take over as CEO at the company's annual shareholders meeting July 16. He also will be nominated for election to the board. Michael Dell will retain the position of chairman of the board of directors.

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