Dell Building Denser, Cheaper BladesBy Jeffrey Burt | Posted 2004-06-30 Email Print
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Dell says its new blade servers, due in the fourth quarter, will be denser than competitors'.Dell Inc. is ready to expand its blade server offerings, more than two years after coming out with its first version of the ultradense form factor.
The Round Rock, Texas, company in the fourth quarter will roll out new blade systems that will be more dense than those currently available from competitors, said Paul Gottsegen, vice president of worldwide marketing in Dell's product group. Gottsegen also said Dell will do in the blade market what it has done with PCs and is doing in other spaces such as printers and servicesdrive standardization and drop prices.
The new systems will be able to fit one and a half blades into the same space that systems from other vendors can fit one. That combined with the lower prices will give Dell a better price/performance offering, Gottsegen said.
Despite the density of the 1U (1.75-inch) systems, the new blades will offer the same benefitssuch as redundant power suppliesas those found in competitors' blade systems. Users also will be able to run other non-compute bladessuch as networking systemsin the chassis. However, while there is some customer interest, the new systems probably won't be able to run blades from others vendors, such as IBM and Hewlett-Packard Co.
Dell rolled out its first blade server, the PowerEdge 1655MC, in early 2002, but has not followed it up. Gottsegen said customers were demanding more from blade systems than simply smaller servers, and that they were concerned about the cost, which could run as much as 40 percent more than traditional servers. Dell also was concerned about the lack of standardization in the management software for blades and other smaller servers.
However, some customers interviewed earlier this year said they were anxious for Dell to come out with a new generation of blade servers. The 1655MC was powered by 1.4GHz Pentium III chips from Intel, and businesses looking to take advantage of the scale-out architecture for data centers were looking for such systems. Industry observers also said that the blade area was an area of weakness for the company.
While Dell was focusing more on its 1U and 2U (3.5-inch) systems, other vendors, particularly HP, of Palo Alto, Calif., and IBM, of Armonk, N.Y., were growing out their blade offerings. For example, HPwhich recently announced it had sold more than 100,000 unitsoffers one- to four-way blade systems, and later this year will roll out blades powered by Advanced Micro Devices Inc.'s 64-bit Opteron processor.
IBM also offers a wide range of BladeCenter systems, including the JS20, that run on its own Power processors.
But Gottsegen said Dell is getting into the space at the right time. The blade market is still emerging, he said, but also is strong enough for the company to enter. Research firm International Data Corp., of Framingham, Mass., earlier this month predicted that by 2008, blade systems will be a $9 billion market and that the systems will represent about 29 percent of all units shipped.
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