Data Warehouse Company Intros OEM Partner Program for Google-like Answers to BI Queries

By Jessica Davis  |  Print this article Print

Data warehousing vendor Infobright, which introduced a channel partner reseller program in March, is further expanding its go-to-market strategy with an OEM partner program. Infobright says its data warehouse technology delivers Google-like answers to user business intelligence queries. Executives note that business intelligence has remained No. 1 in terms of CIO priorities for the last four years.

Data warehousing provider Infobright is introducing an OEM partner program for ISVs and software-as-a-service (SAAS) providers. The program marks an expansion of the company’s go-to-market strategy, building on a reseller partner program announced a little over two months ago and Infobright’s announcement last year that it would offer a freely downloadable open-source version of its technology.

Business intelligence has remained No. 1 in terms of CIO priorities over the last four years, says Susan Davis, vice president of marketing and project management at Infobright. That’s because companies are looking to extract real-time analytics to help them make the right business decisions. "Today, data warehousing is about providing analytics to all users in the company on a real-time basis."

That means creating a data warehouse that acts more like Google than traditional data warehouses do—providing the answers to questions users have today instead of answers to the questions users thought they might have when they designed implementation of the data warehouse six months ago, according to Davis.

Infobright’s technology is integrated with MySQL, and the company’s open-source, read-only version is a quick download, Davis says. The commercial version provides additional features, such as faster load times, and comes with support, warranties and indemnification.

Over the last year the free version has been downloaded 10,000 times. And Davis reports that Infobright started 2008 with about eight commercial customers but today has over 50.

Infobright executives say administration of their data warehouse takes less time—up to 90 percent less—than other data warehouse offerings available today. Running on x86 industry-standard services, Infobright is available on Windows, Linux and Solaris. And because the software uses a small hardware footprint, end customers can reduce their hardware costs as well.

Mavenir Systems is an early OEM customer—providing leading-edge mobile and convergence solutions—and is using Infobright’s data warehousing solution to enhance its own core mOne Convergence Platform to handle large volumes of SMS information.

In March, Infobright announced a reseller channel program and a dozen reseller system integrators around the world.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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