Cisco Woos SMBs with Intelligent Networking BundlesBy Paula Musich | Print
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The company's bundles offer a 40 percent savings to SMB customers, while enhanced services and training also aim to tap the lucrative market.Cisco Systems Inc. on Thursday reiterated its commitment to serving small and midsized businesses (SMBs) by bundling products, services, blueprints, special pricing and financing options specific to security, mobility, IP telephony and foundation networks.
Cisco's run rate for investing in the SMB space is $2 billion, and it defines the SMB market as serving between 20 and 1,000 users, according to Peter Alexander, vice president of worldwide commercial marketing at Cisco in San Jose, Calif.
Those businesses "are increasingly adopting high-value information technology that two years ago was only available to the enterprise," he said.
In its drive to better serve SMB customers, Cisco also enhanced or added new ease-of-use tools that "show how Cisco abstracts the complexity of intelligent networking without removing the value of it," Alexander said. "A user can configure a virtual LAN and Quality of Service with relative simplicity."