Cisco Sweetens Partner Incentives

By Carol Ellison  |  Print this article Print


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Cisco sweetens incentives for channel partners selling IP Communications and Services and VPN/Security and Services.

HONOLULU—At its Partner Summit here today, Cisco Systems announced it will double the IP Communications rebate in its Value Incentive Program (VIP).

VIP, launched a year ago, rewards Cisco channel partners with expertise in IP communications and VPN security technology areas for accelerating the adoption of Cisco IP Telephony and VPN/Security solutions.

Its second, six-month phase which ended on January 24, generated a more than 30 percent increase in IP Communications sales and more than 40 percent in VPN/Security sales when compared to the first six-month phase of the program that ended July 26, 2003, according to the announcement..

"The investment in building an IPC converged practice is greater than many realized," said Edison Peres, vice president of Advanced Technologies, Worldwide Channels at Cisco Systems. "By increasing the IP Communications rebate of our Value Incentive Program, Cisco is helping partners recoup these additional costs and rewarding its channel partners for building advanced technology practices."

The Value Incentive Program focuses on two advanced technology categories, IP Communications and Services and VPN/Security and Services. Channel partners can apply to participate in both programs simultaneously and qualify by fulfilling a variety of category-specific requirements, including specialization, customer satisfaction, and other business-specific requirements. Partners who are interested in learning more about the Value Incentive Program should click here.

Carol Ellison is editor of eWEEK.com's Mobile & Wireless Topic Center. She has authored whitepapers on wireless computing (two on network security–,Securing Wi-Fi Wireless Networks with Today's Technologies, Wi-Fi Protected Access: Strong, Standards-based Interoperable Security for Today's Wi-Fi Networks, and Wi-Fi Public Access: Enabling the future with public wireless networks.

Ms. Ellison served in senior and executive editorial positions for Ziff Davis Media and CMP Media. As an executive editor at Ziff Davis Media, she launched the networking track of The IT Insider Series, a newsletter/conference/Web site offering targeted to chief information officers and corporate directors of information technology. As senior editor at CMP Media's VARBusiness, she launched the Web site, VARBusiness University, an online professional resource center for value-added resellers of information technology.

Ms. Ellison has chaired numerous industry panels and has been quoted as a networking and educational technology expert in The New York Times, Newsday, The Los Angeles Times and The Wall Street Journal, National Public Radio's All Things Considered, CNN Headline News, WNBC and CNN/FN, as well as local and regional Comcast and Cablevision reports. Her articles have appeared in most major hi-tech publications and numerous newspapers and magazines, including The Washington Post and The Christian Science Monitor.