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Cisco CEO Spells Out 30 New Markets to Enter

By Jeffrey Burt  |  Posted 2009-07-06 Email Print this article Print
 
 
 
 
 
 
 

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The company is looking to enter markets such as video and sports and entertainment to digital signatures, Smart Grid, and the virtual data center.

Cisco Systems CEO John Chambers and other officials at the Cisco Live event are pushing an aggressive plan to expand the company's reach beyond its networking roots and deeper into myriad spaces, from the data center to online collaboration to video to power distribution. Chambers pointed to 30 sectors that Cisco either will enter or grow in over the next 12 to 18 months. The moves promise to bring Cisco into even greater competition with the likes of HP and IBM.

Cisco Systems is using the platform of its Cisco Live show in San Francisco to push its aggressive expansion into spaces beyond its traditional networking business.

During his keynote speech June 30, Cisco CEO John Chambers talked about the 30 new "market adjacencies" that the company is continuing to grow into, from video and sports and entertainment to digital signatures, Smart Grid, and the virtual data center, which includes Cisco's new UCS (Unified Computing System).

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