CSG Brings VARs Up to Speed in New MarketsBy John Hazard | Posted 2006-04-04 Email Print
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Coast Solutions Group's ServiceAccelerator packages offer VARs ready vendors and consulting services to help get them up and running in new technology markets.
Services consultant Coast Solutions Group has announced a quartet of ServicesAccelerator packages, bundles of vendor contacts and consulting programs to bring VARs up to speed in new technology markets. The new bundles for Security, Lifecycle Services, Managed Services and IP Communications are expected to launch this year.
Like CSG's previous bundles, ServiceAccelerator combines the company's consulting guidance in pre-packaged bundles that employ road maps and step-by-step procedures to guide VARs in the process. Service Accelerator also includes vendors ready to take on participating VARs, CSG officials said.
"ServiceAccelerator gives solution providers a bridge between the 'what' and the 'how' of new technologies and products as well as a way to grow their businesses without increasing costs or risks," said Paul Freeman, CSG president. "The program provides a road map to integrate products and services into a solutions provider's businesses model as well as a clear way to earn high-margin, service revenue in new markets."
The offerings to launch in the second quarter of 2006 also include business development, demand generation, activities solution delivery and ROI reporting programs. ServiceAccelerator packages will roll out separately in 10 markets CSG has identified nationwide, Freeman said.
In January, CSG released 40 packaged pre-sales and implementation guides for specific services and customers.
The package of guides and marketing materials provide VARs building a services practice or selling a new service offering an easy-to-follow map to marketsomething Freeman called the "storytelling that goes behind the sell."
CSG also expanded to 110 its network of service providers able to provide services to VARs looking to break into managed services.