dcsimg
 

CSC Launches First Brand Advertising Campaign

By Reuters  |  Print this article Print
 
 
 
 
 
 
 

WEBINAR:
On-Demand

Re-Imagining Linux Platforms to Meet the Needs of Cloud Service Providers


Technology services company CSC is launching its first brand advertising campaign in September. Competitors IBM, Accenture and EDS have long used such campaigns.

BOSTON (Reuters) - Technology services company Computer Sciences Corp (CSC) plans to spend tens of millions of dollars to launch the first brand advertising campaign in its 50-year history in a bid to boost its profile.

Rivals IBM (IBM), Accenture Ltd (ACN) and Electronic Data Systems, which was acquired last month by Hewlett-Packard Co (HPQ), have long used such campaigns to promote their brands.

"It's overdue, but the time is right," CSC President of Global Sales and Marketing David Booth said in an interview.

He said the campaign, which will promote the company's brand as CSC around the world, will last multiple years and cost tens of millions of dollars per year.

Omnicom Group's (OMC) Interbrand helped CSC develop the branding strategy, while Interpublic Group of Companies Inc's (IPG.N: Quote, Profile, Research, Stock Buzz) Mullen advertising agency was responsible for the media buying and planning as well as developing the creative side of the campaign.

(Reporting by Jim Finkle; Editing by Derek Caney)

© Thomson Reuters 2008 All rights reserved

 
 
 
 
 
 
 
 
 
























By submitting your information, you agree that channelinsider.com may send you channelinsider offers via email, phone and text message, as well as email offers about other products and services that channelinsider believes may be of interest to you. channelinsider will process your information in accordance with the Quinstreet Privacy Policy.

 
 
 
 
 
 

Submit a Comment

Loading Comments...
























By submitting your information, you agree that channelinsider.com may send you channelinsider offers via email, phone and text message, as well as email offers about other products and services that channelinsider believes may be of interest to you. channelinsider will process your information in accordance with the Quinstreet Privacy Policy.

 
 
 
 
 
 
 
 
 
Thanks for your registration, follow us on our social networks to keep up-to-date