Barracuda Networks Retools Partner Programs in Down EconomyBy eChannelLine | Print
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Vendor is providing resellers marketing tools to offer to potential and existing customers and access to Barracuda Networks' products for internal use.
Barracuda Networks says it has enhanced several of its partner programs to assist its resellers during the economic downturn in light of economic concerns such as stalled sales, tightening budgets, and worse, customers closing their doors altogether.
Barracuda's business continues to grow, the company says. And through its' VAR partners that tend to be more entrepreneurial and have close relationships with their own customer base, Barracuda has been able to have a very different set of conversations with those customers, said Stephen Pao, vice president of product management at Barracuda Networks.
"Rather than speaking about the economy in a gloom and doom sense, let's get pragmatic here . . . to do more with less, reduce cost," he said. "A lot of what we've been doing from a channel perspective is not only working with VARs with marketing . . . but also helping VARs with their own businesses and how they deploy their own technologies."
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