Attune Systems Enhances Partner Program

By Sara Driscoll  |  Print this article Print


Desktop-as-a-Service Designed for Any Cloud ? Nutanix Frame

The file virtualization vendor launches a partner portal after seeing increased demand.

File virtualization vendor Attune Systems has unveiled a revamped channel program that includes an enhanced partner portal, deal registration and lead generation.

The vendor said it needed to update its partner program because it has seen such an increase in demand from VARs, according to Attune CEO Alan Kessler. "Server virtualization with vendors such as VMware has become a hot topic, and now VARs are increasingly looking to file virtualization," he told Channel Insider.

Attune's flagship appliance, The Maestro File Manager, works in a Windows environment and allows IT managers to move files around and migrate them to re-allocate storage with no apparent changes to the user. It also allows IT managers to analyze and manage their storage environments, Kessler said.

The vendor is also looking to recruit new VARs to its partner program, although it does not have a finite number that it is searching for. "We are still working with an emerging technology and dealing with specialized VARs," Kessler said. "We are in a stage of controlled growth, and want to maintain margins for our channel partners."

To this end, Kessler said, the firm decided to include deal registration as part of its program enhancements, which would help VARs to protect deals and margins. "We have also included sales and marketing funding and tools that are available through our online portal. VARs also get training and field sales help," he added. He said the vendor had signed a deal with Data Domain, which allowed for better data migration, which had also helped to entice solution providers to join Attune's partner program.
Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

Submit a Comment

Loading Comments...