Asigra Bolsters Visibility With Channel StrategyBy Karen Schwartz | Posted 2004-12-02 Email Print
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The company unveils a dual-distribution model in an attempt to differentiate its backup and recovery software.One backup and recovery vendor has found a way to stand out from the pack.
Asigra Inc., a Toronto-based company known for its distributed backup and recovery software for network computing, this week announced that its Televaulting software can be purchased not only directly through the company but also through a network of resellers.
More than 30 resellers so far have signed up to sell the Asigra Televaulting software either directly to their customers or as a storage utility, with pricing based on the amount of data being managed.
The dual-distribution model is a great way to differentiate the software from others in its class, said Mike Fisch, director of storage and networking for The Clipper Group, a consultancy based in Wellesley, Mass.
"Asigra has a nice technology for solving the problem of distributed backup and restore, but lacks the broad market presence of a Veritas [Software Corp.] or [EMC Corp.'s] Legato. Asigra's challenge is to ramp up sales and marketing, grow revenues, and seize the opportunity before them," he said. "These new resellers give Asigra broader market coverage and make it easier for enterprise customers to purchase their solution."
Asigra also can differentiate its offering on the technology itself. The software is agentless, meaning that Asigra installs one piece of software on a Windows or Linux box at a remote site, which travels across the network and backs up and collects data from every other machine on the network.
By virtue of being the only agentless backup and restore product in the market, demand will build itself, said Marc Staimer, president of Dragon Slayer Consulting, of Beaverton, Ore.
"End users hate agents," he said. "They have agents for backup, for replication, for storage resource management, for application management. With so many agents running on their servers, they don't have any cycles left for applications."
Asigra Televaulting also provides grid-based performance and capacity scaling and helps provide the accountability needed to comply with regulations such as Sarbanes-Oxley and HIPAA (Health Insurance Portability and Accountability Act), Farajun said.
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