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Analytics Surges to the Fore

By Dennis Callaghan  |  Print this article Print
 
 
 
 
 
 
 

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New tools help businesses tailor customer marketing.

The Web personalization craze may have come and gone, but the needs of enterprises to better serve and wring more revenues from customers have never gone away. Two developers are rolling out analytical software to help enterprises craft tailored marketing offers while limiting integration legwork.

Black Pearl Inc. will announce this week its B4 suite, which assesses opportunities and risks in the financial services sector and provides advice on addressing customer issues and needs before they arise. At the same time, SPSS Inc. is launching Version 2.0 of its PredictiveMarketing software, which helps marketers gauge the right offer to make to customers.

Black Pearl's B4, which offers integrated analytic, rules, predictive and business process modeling capabilities, includes a semantic layer for managing customer relationships, investment portfolios, orders and security. It also supports bidirectional integration using a host of techniques that include ODBC, Java Database Connectivity, Web services, Java APIs, messaging techniques and XML. Intelligent agents in this release monitor business activity and execute appropriate responses, according to officials in San Francisco.

B4 monitors such scenarios as portfolio imbalance, goal attainment, maturing positions, critical news, customer defection and regulatory compliance, company officials said.

Black Pearl technology is a part of The Concord Equity Group LLC's financial advisory consulting software platform.

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