Analysts: Consumer-Focused Google Pack Is Prelude to Enterprise Push

By John G. Spooner  |  Print this article Print


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News Analysis: The software bundle search engine giant Google unveiled last week is aimed at consumers, but given the company's ultimate goal of front-end dominance, enterprise use is not far off, observers say. They believe Google Pack represents

Google Pack, a bundle of software from Google Inc. and other companies that was announced by the Web giant on Friday, is aimed squarely at consumers.

But Google's goal is to be the front end for everything people do on a computer, and enterprise use is not far off, analysts and solution providers said.

Google executives described the pack as a means to improve the user experience online, by providing enhanced performance and protection for Web surfers, such as eliminating spyware that inhibits Web surfing.

But outside observers said the release is a move to embed the Google brand on desktops.

"This is more about what's to come than what they're presenting today," said Allen Weiner, a search engine analyst at Gartner Group Inc.

"They want to be the front end of a powerful ecosystem and they want control of your desktop to do it. Everything you do—listen to music, word processing—they want search to be a part of it. Then they can monetize it later. But first they have to get placement on your desktop and this is that link."

Is Google's next move going to be into consumer hardware? Click here to read more.

Weiner said he suspects Google has more utilities coming, including productivity tools such as an open-source word processor or spreadsheet program. ("Imagine what you could do if spell check were connected to Google's search engine," he said.)

Once embedded in the consumer space, it's only a short leap to corporate use, several onlookers said.

"There's no longer a distinct boundary between home and office, and consumer behavior often invades the workplace," said Sue Feldman, a content management and retrieval analyst at IDC Group.

Read the full story on eWEEK.com: Analysts: Consumer-Focused Google Pack Eyes Enterprise

John G. Spooner John G. Spooner, a senior writer for eWeek, chronicles the PC industry, in addition to covering semiconductors and, on occasion, automotive technology. Prior to joining eWeek in 2005, Mr. Spooner spent more than four years as a staff writer for CNET News.com, where he covered computer hardware. He has also worked as a staff writer for ZDNET News.

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