An Unchanging VistaBy Peter Coffee | Posted 2006-11-26 Email Print
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Opinion: Partner relationship strain spans three decades.A respected PC industry innovator has made his opinion clear: "The PC wars are over. Done. Microsoft won a long time ago."
That judgment was delivered in 1996 by a fellow named Steve Jobswho's still involved in the business, I believe, at a company that some would call one of Microsoft's most significant competitors. Does the long-awaited arrival of Microsoft's Windows Vista prove Jobs' 10-year-old assessment right or wrong?
When Jobs offered his concession, it was after 12 years of Apple Computer leadership in both concepts and technologies. The original Macintosh, Jobs would later assert in 1998, reflected the insight that "A lot of times, people don't know what they want until you show it to them." That Mac came out of its beige shoulder bag (I still have mine) with tools for writing, drawing and connecting rather than with previous PCs' tools for programming. It was an existence proof of the information appliance, before we'd gotten around to propounding the theorem that one might ever be.
Microsoft's Vista campaign also stresses manageability and security, which have not been distinctive Apple claimsperhaps because the Mac has never made those areas seem like major challenges. You unpacked the Mac, plugged it in to the networkevery Mac has had network capabilityand that was that. What's to manage? And with Apple's OS X setting up new users with a limited-privilege everyday account as their default mode of operation for several years nowunlike any version of Windows before Vistathe Mac user's question may well be, what's to secure? Is Vista a triumph over difficulties that never needed to exist?
Vista inspires a stroll through the museum of ironic historical parallels. Consider the current situation: PC builders dread the discovery of what Vista's late delivery will do to their holiday sales, but most of them probably don't consider it an option to offer their users something else as an alternativeeven though "bell cow users" (those who propel the mass market's taste) are more than a little leery of Vista's steps toward content lockdown at the behest of major content producers. It's not a pretty sight.
Thirty years ago, a company called MITS wanted to bring its Altair 8800 computer kit to market, but it needed a version of BASIC to attract the hobbyist programmer. A little company called Micro-Soft called MITS to offer a demo of its Altair BASIC. MITS was delighted, not knowing that the offered BASIC was not only as yet unfinished, its development had not even begun.
When Altair BASIC did arrive, written and demo'd in the subsequent eight weeks, it became a critical component of MITS's offeringso much so that MITS execs had to suffer in silence when Bill Gates published an anti-piracy letter to computer hobbyists, explicitly naming the Altair user community and charging that "most of you steal your software."
Thirty years ago, to put it plainly, a company given to premature promises of software capability explicitly accused its hardware partner's customers of being unethical abusers of digital contentbut had neither the technology nor the clout to do anything about it. The last clause sums up what's now changed.
So, has Microsoft won? Measured by market share and money, certainly. Measured by whose vision of personal computing in 1984 looks more like the reality of today, clearly not.
If our standard of measure, however, is the power to create and control the lightning in the bottle of what the PC can be, then the question of who has won is immaterialbecause the user has settled for a definition of success that conceals a far more fundamental loss.
Remember the personal computer? So do Iand I miss it.
Technology Editor Peter Coffee can be reached at email@example.com.
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