Amazon Kindle DX Built for Business Readers, Students

By Jessica Davis  |  Print this article Print


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With a price tag of $489, the Kindle DX costs quite a bit more than its little brother. But the bigger viewing screen and 16 shades of gray provide a better reading experience for newspapers, magazines, whitepapers and textbooks, making it more practical for business users and students.

Amazon.com’s new Amazon Kindle DX may find a broader audience with business customers due to a larger screen that makes it easier for users to view newspapers and also to see the charts and graphs (the device supports 16-level grayscale) that are so common in whitepapers.

Amazon.com introduced the Kindle DX today, calling it a "purpose-built reading device." Like its little brother the Kindle, DX offers a wireless delivery system for purchasing books. However, the DX version of the Kindle provides a 9.7-inch electronic paper display (compared to Kindle’s 6-inch display) and a native PDF reader, along with a heftier price -- $489. That compares with the Kindle’s price tag of $359.

But business users may find it a convenient way of toting their reading materials, from newspapers to magazines to books to whitepapers. The New York Times, Washington Post and Boston Globe will be available on the Kindle DX this summer at a reduced price to readers who live in areas where home delivery is not available and who sign up for a long-term subscription to the Kindle edition of the newspapers, Amazon.com says.

Amazon is also targeting the textbook market with the Kindle DX and will begin offering textbooks through the Kindle store starting this summer from publishers such as Pearson, Wiley and Cengage Learning. Several universities including Princeton, Arizona State and the University of Virginia will make Kindle DX devices available to students this fall.

The Kindle DX also offers a built-in PDF reader using Adobe Reader Mobile technology. Users e-mail PDF-formatted documents to their Kindle e-mail address, or move them over using a USB connection. The device also features auto-rotation, letting users read in portrait or landscape mode.

Kindle DX provides 3.3 GB of memory that can hold up to 3,500 books, compared to 1,500 available on the Kindle. The current library available for purchase to Kindle users includes more than 275,000 books, newspapers, magazines including The New Yorker and Time, plus more than 1,500 blogs.

Amazon Associates receive a 10 percent commission on Kindle sales.


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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