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AdSense Revenue Share Revealed by Google Preempts Apple iAd

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Google said it pays its "AdSense for content" publishing customers 68 percent of the money the search engine earns from AdSense advertisers for content ads that appear on those publishers' Websites. This revenue split has been the same since AdSense for content launched in 2003. Google May 24 came clean on its revenue-sharing practices for its two core AdSense advertising products, weeks before Apple is expected to turn on its iAd platform .

Google pays 51 percent of revenue to publishers that use its AdSense for search product. The information about how the shared revenue is split comes as Apple prepares to launch its iAd platform with a 60-40 split in favor of developers, and as regulators are increasingly hounding Google to be more transparent.

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