AVG Ready for Prime Time Distribution

By Jessica Davis  |  Print this article Print


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The alternative anti-virus software vendor has gained Ingram Micro as a distributor in the United States and Canada in the hopes of expanding its reseller presence there. 

Popular alternative anti-virus vendor AVG has teamed up with distributor Ingram Micro to provide its technology to resellers in the United States and Canada through direct licensing, retail and OEM channels.

The agreement, announced Feb. 20, is in addition to AVG's existing Reseller Merit Program. The company is offering current U.S. reseller partners the option of continuing to work directly with the company or with Ingram Micro under the same service levels and terms, the company said in a prepared release.

For more on AVG's strategic plans for the year ahead, click here.

AVG's existing reseller program offers discounts, priority technical support, a dedicated sales team, a product evaluation program, lead referrals, timely e-mail virus alerts and newsletters, according to the company. The security vendor also offers a partner portal which contains marketing and license management tools, and an online ordering system.

The Czech Republic-based company entered the North American retail channel earlier this year through a distribution deal with PC products distributor Navarre.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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