AMR: Retail Software Sales to Top $10 Billion by 2011

By Evan Schuman  |  Posted 2007-11-12 Email Print this article Print


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Aging applications and a need for better channel technology will drive the growth in software sales.

A retail community with aging merchandising applications and the need to quickly strengthen merged channel technology will fuel a sharp growth in retail software purchases over the next few years, according to a new report from AMR Research.

Retail software sales last year were $7.3 billion, with a compound annual growth rate of 7 percent through 2011, "catapulting the market to $10.4 billion," the report said.

These kinds of analytic market share and market size studies are nothing if not list-passionate, and this report didn't disappoint. The top dozen application types, by 2006 revenue, were, from No. 1 to No. 12:

  • POS (point of sale)/checkout, $398 million
  • corporate financials, $291 million
  • business intelligence, $231 million
  • merchandise planning, $166 million
  • human resources, $155 million
  • merchandise management, $150 million
  • customer intelligence/loyalty, $123 million
  • life cycle pricing, $114 million
  • demand replenishment, $115 million
  • sourcing/PLM, $99 million
  • work force/task management, $86 million
  • e-commerce platform, $77 million

Trivia answer: The lowest of the 21 items listed was perishables and fresh item management, $15 million.

The report also listed the software vendors that collectively got all of that money:

  • SAP ($210 million) and Oracle ($205 million), both with roughly 9 percent of the market
  • Microsoft, $161 million, 7 percent
  • NCR, $117 million, 5 percent
  • Retalix, $77 million, 3 percent
  • SAS, $67 million, 3 percent
  • Activant, $56 million, 2 percent
  • Hyperion, $44 million, 2 percent
  • DemandTec, $36 million, 2 percent
  • Cognos, $35 million, 2 percent
  • JDA, $31 million, 1 percent
  • Aldata, $29 million, 1 percent
  • Torex, $27 million, 1 percent
  • PCMS Group, $26 million, 1 percent
  • Microstrategy, $25 million, 1 percent
  • Escalate, $23 million, 1 percent
  • Soft Solutions, $20 million, 1 percent
  • Kronos, $19 million, 1 percent
  • NSB Retail, $18 million, 1 percent
  • Manhattan Associates, $17 million, 1 percent
  • Business Objects, $15 million, 1 percent
  • Epicor/CRS, $15 million, 1 percent
  • Micros, $14 million, 1 percent
  • Taleo, $12 million, less than 0.5 percent
  • PTC, $10 million, less than 0.5 percent

"Many retailers have outgrown existing merchandise planning and management systems as they can no longer be extended enough to support new channels, banners, geographies, or processes," the report said.

"The good news for application and service providers is that retailers are shifting from a build-it-ourselves approach to commercial software, thus fueling growth in the retail market. Still, many vendors lack the out-of-the-box functionality that retailers require, which has led to retailers delaying selections or partnering for codevelopment," AMR reported. "As software matures over the next five years and vendors deliver referenceable accounts and improve integration among modules, we see the buying floodgates opening up further."

Retail Center Editor Evan Schuman can be reached at

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Evan Schuman is the editor of's Retail industry center. He has covered retail technology issues since 1988 for Ziff-Davis, CMP Media, IDG, Penton, Lebhar-Friedman, VNU, BusinessWeek, Business 2.0 and United Press International, among others. He can be reached by e-mail at


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