5 Reasons Why IT Certifications Still Matter

  • By

    Jessica Davis

    | Posted 2008-08-14

4. Your end-customers care

Certifications can provide you with an edge over your uncertified competitors when it comes to winning end-customers.  If you are certified and another company bidding on the same deal is uncertified, customers may view you as the better choice in spite of pricing differences.  Some RFPs may specify that the winner of the deal must hold certain certifications.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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