2008 Tech Data Channel Initiatives and the Execs Behind Them

  • By

    Sharon Linsenbach

    | Posted 2008-05-06

2008 Tech Data Channel Initiatives
and the Execs Behind Them

Software, Licensing and Software Product Sales and Stacy Nethercoat
VP, Software Product Marketing

Under the leadership of Nethercoat, Tech Data is expanding its software licensing desk and enhancing its online licensing tool—LION. The company recently announced its MyLicenseTracker tool that enables resellers to generate software license key resends 24 hours a day, seven days a week. Tech Data's MyOpportunityTracker tool also helps resellers track software license renewals using a proactive lead-generation tool.

Nethercoat joined Tech Data in 1995 and has since held several senior leadership positions in sales and marketing. Previously, Nethercoat played a key role in establishing Tech Data's SMB Sales Division and guiding the development of its TechSelect community of SMB resellers.

Sharon Linsenbach Sharon Linsenbach is a staff writer for eWEEK and eWEEK Channel Insider. Prior to joining Ziff Davis, Sharon was Assistant Managing Editor for CRN, a weekly magazine for PC and technology resellers. Before joining CRN, Sharon was an Acquisitions Editor for The Coriolis Group and later, Editorial Director with Paraglyph Press, both in Scottsdale, AZ. She holds a BA in English from Drew University and lives in the Philadelphia suburbs with her significant other and two neurotic cats. When she's not reading or writing about technology, Sharon enjoys yoga, knitting, traveling and live music. Sharon can be reached at Sharon.Linsenbach@ziffdavisenterprise.com.

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