dcsimg
 

Spinning the Oil Spill: BP Snaps Up Search Terms

By Channel Insider Staff  |  Print this article Print
 
 
 
 
 
 
 

WEBINAR:
On-Demand

Re-Imagining Linux Platforms to Meet the Needs of Cloud Service Providers


The company that unleashed the worst oil spill in U.S. history in the Gulf of Mexico has purchased key search terms from search engines to ensure that searchers see its efforts to help however it can in the catastrophe it created.

BP admitted to paying for search keywords so its response Website would rank high in search engines when users look for terms related to the Deepwater Horizon oil spill.

Do a search on terms such as "BP" "Deepwater Horizon" and "oil spill" on Google, Yahoo and Microsoft Bing these days and you're bound to see a sponsored link to BP Plc's Gulf of Mexico response Website.

READ MORE >>
 
 
 
 
 
 
 
 
 
























By submitting your information, you agree that channelinsider.com may send you channelinsider offers via email, phone and text message, as well as email offers about other products and services that channelinsider believes may be of interest to you. channelinsider will process your information in accordance with the Quinstreet Privacy Policy.

 
 
 
 
 
 

Submit a Comment

Loading Comments...
























By submitting your information, you agree that channelinsider.com may send you channelinsider offers via email, phone and text message, as well as email offers about other products and services that channelinsider believes may be of interest to you. channelinsider will process your information in accordance with the Quinstreet Privacy Policy.

 
 
 
 
 
 
 
 
 
Thanks for your registration, follow us on our social networks to keep up-to-date