Fonality Partner Plus Program Offers Hosted, Hybrid-Hosted PlatformsBy Nathan Eddy | Print
Each level is designed to support partners through the sales process and deployment as well as support and on-boarding of individual customers.
Business communications company Fonality announced its Partner Plus Program, designed to provide partners with more flexibility and tools necessary to drive voice over IP, unified communications and contact center sales among the small and midsize business market. A tiered designation structure was created to ensure partners are well-equipped to meet their customers’ needs with a Fonality solution.
Each level is designed to support partners through the sales process and deployment as well as support and on-boarding of each customer. Partners can choose the partnership level that meets their needs. Compensation and incentives increase to match the levels of certifications and training as a partner grows with the program. At each level, partners can sell hosted and hybrid-hosted solutions.
"A strong ecosystem of qualified and capable partners is imperative to our fast-growing customer base. The Partner Plus Program was designed to provide our resellers with resources to better leverage our solutions," said John Young, general manager of channel operations at Fonality. "The enhanced program offers highly competitive incentives while giving partners the unique flexibility to deliver cloud solutions as Fonality Agents, or hybrid-hosted solutions as a reseller."
Partnership levels include Premium Partner, the program’s highest level, where partners are Fonality-trained professionals who can market, sell and implement solutions. In addition, Fonality training provides technical support. The next level is Certified Partner, where, working in conjunction with Fonality, partners can lead sales and marketing efforts to bring the right solutions to their customers. At the entry level is Authorized Partner, which allows partners to sell hosted and hybrid-hosted solutions on behalf of Fonality.
Fonality also offers incentives for Agent Partners seeking to offer cloud solutions to help build a residual revenue stream through referral commissions. These incentives include a 20 percent share in each sale, in addition to noncapped residuals throughout the contract’s lifespan.
In addition, Fonality helps partners increase profits through its Partner Portal, which offers resources to support and drive sales. These include marketing resources such as product and solution sales tools and whitepapers on industry trends and technology; training and certification programs; and monthly communications on new product releases, beta programs, and marketing support for events and programs.
"We began offering Fonality’s communications solution after realizing its value especially in the SMB marketplace," said Darlene Doherty, an account executive for Apex Communications, a New England-based communications provider. "We have been recommending an upgrade path to our existing 3Com customers mainly due to Fonality HUD's progressive desktop application, call center solution and site-linking software."
"Our clients have been extremely satisfied, and our customer base is growing," Doherty said. "The flexibility of Fonality’s solutions broadens our portfolio. It is important for all companies to be able to do more with less, and Fonality provides the ease of use and competitive cost our customers crave, helping us to better meet their needs."