Apple iPad Adoption Eclipsing Android Devices

By Nathan Eddy  |  Print this article Print

For the first time ever, there were more iPad and iPad 2 activations than the total amount of Android smartphones activated in the same period.

The trend of personal smartphones and tablets infiltrating the workplace is being led by both Apple's iOS and Google's Android smartphone platforms, Good Technology, a provider of secure and managed enterprise mobility for Apple iPhone, iPad, Google Android-based devices and other smartphone platforms, said in its quarterly data report.

However, in the second quarter of 2011, iOS extended its rally from Q1, increasing in that time from just under 70 percent to just under 80 percent of total device activations. For the first time ever, Q2 also saw more iOS tablet (iPad and iPad 2) activations than the total amount of Android smartphones activated in the same period.

Among the Top 10 industry verticals, financial services continued to see the highest level of iPad activation, accounting for nearly half of net iPad activations by industry (46 percent)—more than tripling the amount of activation in any other industry.

"In the second quarter of 2011, the most striking thing is Good's users activated more iPad tablets than Android smartphones and tablets combined," said John Herrema, senior vice president of corporate strategy at Good Technology. "While Android may be gaining smartphone market share with consumers, our business users are clearly gravitating to the iPad and doing so in large numbers. This is especially true in the financial services sector, which drove nearly half of all Good's iPad activations over the quarter."

Apple’s iOS tablets represent over 95 percent of total tablet activations, while Android tablets declined slightly to 3.1 percent of overall tablet activations for the quarter. The report found Android smartphones represented nearly 33 percent of all smartphone (non-tablet) activations, compared with iPhone's 66 percent, despite Android's overall market-share growth. This quarter shows the impact of the iPad 2, which was released at the end of last quarter and did not have sufficient time in the market to impact overall Q1 trends, the report noted.

In Good Technology's Q2 2011 metrics report, the company also takes a look at the mobile devices activated by Good Technology's enterprise customers over the second quarter of 2011. "Due, among other things, to the strength of having multiple SKUs [stock keeping units] available at multiple price points and compatibility with the top two U.S. carriers, Apple's iOS platform dominated with 78.7 percent of net activations, while Android accounted for 21.3 percent," the report said.