Adobe, Cisco, Microsoft Join Level 3 Network Partner Program

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Level 3 Communications has introduced a new Content Delivery Partner program for direct resellers, VARs and device vendors with inaugural members including Microsoft, Cisco and Adobe, which will use the Level 3 fiber network and its broadcast and content delivery services.

Fiber-based communications network provider Level 3 Communications (NASDAQ: LVLT) is launching a new Content Delivery Partner (CDP) program for direct resellers, VARs and device vendors, with inaugural partners such as Microsoft (NASDAQ:MSFT), aimed at expanding the reach and value of Level 3’s broadcast and content delivery services.

Billing itself as a telepresence-ready network provider, Level 3 says that the new CDP program lets partners use the Level 3 content delivery network and Vyvx broadcast platforms for transport, VOIP and IP services. Plus, the company said it will work with partner companies to create custom value-added solutions that do a better job of linking content creators with content consumers.

Initial partners in the program include Adobe, Cisco, Gomez, Inlet Technologies, Microsoft, Multicast media, Quova and Savvis, among others.

"This new program will certainly enhance the reach and scope of Level 3’s content delivery value proposition in an intensely competitive marketplace," said Melanie Posey, research director for hosting and telecom markets at IDC, in a prepared statement. "The CDP program demonstrates Level 3’s commitment to being the 'go-to' provider for online digital media solutions."

Level 3 offers business partners commissions, a dedicated sales manager, leads, incentives, a partner portal, training and a partner support desk. In addition, Level 3 says it offers channel-neutral compensation.

On the technology side, Level 3 provides a suite of content delivery network and broadcast delivery technologies that enable end-to-end content delivery from creation to consumption, according to the company.

Microsoft’s Steve Sklepowich, director for Silverlight at the software giant, says Microsoft will work with Level 3 to provide customers with high-quality interactive experiences with Silverlight and IIS Smooth Streaming.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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