Microsoft to Detail Its New Sales Matrix
By Channel Insider Staff |
At this week's Worldwide Partner Conference, the Redmond vendor is slated to detail both its vertical sales push, as well as its new small-business and mid-market campaigns.
While Microsoft is expected to use this week's Worldwide Partner Conference to flesh out its vertical sales push, company brass also are going to detail the small-business and mid-market initiatives that Microsoft will launch in the coming year.Microsoft's annual partner conference kicks off on Thursday in Minneapolis. More than 6,000 resellers, OEMs, systems integrators, software specialists and other kinds of partners are slated to attend.
Microsoft execs began detailing
In the mid-market which Microsoft characterizes as companies with 50 to 250 PCs Microsoft also is readying a new channel program aimed to step up reseller participation in that arena, sources close to the company said. The company also is expected to take the wraps off what it's calling the "Microsoft Midmarket Relationship Program," or MMRP, which is Microsoft's marketing plan for its own sales force. Microsoft is not expected to unveil officially
On the higher end, Microsoft is realigning its own sales force. Company officials are slated to explain to partners how Microsoft is planning to divide its own sales teams in fiscal 2006 into account team, specialist team and partner team units. Microsoft execs recently confirmed that Microsoft is planning
Microsoft execs also are conducting a number of sessions at the conference on Microsoft's ongoing anti-Linux "Get the Facts" campaign. In fiscal 2006, Microsoft is expected to focus its Get the Facts messaging more around security progress and commitment than it has in the past. Company officials are on tap to detail at the partner show three of its anti-Linux initiatives: Security quality, security management and security innovation.
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