Microsoft Seeks to Decouple the 'MB' From SMBBy Channel Insider Staff | Posted 2005-07-07 Email Print
Rather than targeting the small/mid-size business market as a single entity, Microsoft is putting in place separate products and programs for small and mid-size customers.MINNEAPOLIS To Microsoft, the small/mid-size business (SMB) segment is no longer a single entity.
Here at the company's annual worldwide partner conference this week, Microsoft is planning to announce new programs aimed at what its officials now claim are two very different and distinct types of businesses.
Microsoft is now targeting mid-size customers with one set of products and programs, and small businesses with another. At the same time, the company is pushing its own and its reseller partners' sales forces to
The new Windows Server System offering for mid-size users is comprised of three Windows Server 2003 Standard Edition SKUs (due to be replaced by three Windows Server 2003 R2 SKUs, once that product ships later this year); one Exchange Server 2003 Standard Edition SKU; and one Microsoft Operations Manager (MOM) 2005 Workgroup Edition SKU.
Is this the old Microsoft BackOffice bundle revisited?
Although the new bundle does not include Systems Management Server and Host Integration Server, as most mid-size businesses do not require these kinds of products, it is similar to BackOffice in that it pulls together "core infrastructure" said Steven VanRoekel, director of mid-market solutions with the Windows Server group.
"This is a combination that is the least-common denominator for these kinds of busineses," VanRoekel said.
The mid-size bundle will be available as of next month. In addition to the aforementioned products, it also will include 50 new combination promotional Client Access Licenses (CALs) for Windows Server 2003 and Exchange Server 2003.
Microsoft also is making available several new resources aimed specifically at mid-size customers. These include: