Microsoft Launches 'Building Windows 8' BlogBy Channel Insider Staff | Posted 2011-08-16 Email Print
Microsoft has launched a blog detailing developments behind Windows 8. This is surely just the first part of a massive marketing campaign.
Microsoft's ramp-up to Windows 8 is beginning in earnest.
In the quarters leading to the release of Windows 7, Microsoft devoted reams of digital ink to discussing not only the features, but also the development philosophy undergirding the operating system. Whether or not that contributed in any meaningful way to Windows 7's eventual success (pent-up demand after nearly a decade of Windows XP might have been more of a factor), Microsoft seems ready to employ that strategy again with Windows 8.
To that end, the company is kicking off a Building Windows 8 blog, with regular postings devoted to the development of the next-generation operating system. Various Microsoft employees will almost certainly use the space to defend some of the more radical decisions associated with the new interface, including the abandonment of the traditional Windows desktop model in favor of colorful, Windows Phone-style tiles.
In the two months since its Windows 8 preview in June, Microsoft has defended this about-face in its user-interface as the best possible way for Windows to operate on both PCs and tablets. Certainly a touch-ready UI would allow Microsoft to compete in the burgeoning tablet market, currently dominated by Apple's iPad.
"So much has changed since Windows 95 -- the last time Windows was significantly overhauled -- when the desktop metaphor was established," Steven Sinofsky, president of Microsoft s Windows and Windows Live division, wrote in the inaugural Aug. 15 posting. "Today, more than two out of three PCs are mobile (laptops, netbooks, notebooks, tablets, slates, convertibles, etc.). Nearly every PC is capable of wireless connectivity."
Microsoft plans on revealing more about Windows 8 at its BUILD conference in September. "In the next weeks we will just start talking specifics of features, since there is no obvious place to start given the varying perspectives," he wrote. "From fundamentals, to user interface, to hardware support, and more, if something is important to you, we promise we ll get to it in some form or another."
To read the original eWeek article, click here: Microsoft Launches Windows 8 Blog