Internal Best Buy Memo Details Presales Plans for Windows 7By Carolyn April | Print
The communication to Best Buy employees effectively declares Microsoft’s Vista operating system, which Windows 7 is slated to replace, a failure - or at the very least not a very efficient platform.
Looking to get a jump on sales of Microsoft’s forthcoming Windows 7 operating system, Best Buy is planning a host of pre-release specials and incentives for retail customers.
In an internal memo to Best Buy employees posted on the Website engadget.com,
Best Buy’s management details a multifaceted presales plan that will be
rolled out starting June 26, well before the expected mid-October ship
date for Windows 7.
Most interesting, however, is that the memo effectively declares Microsoft’s Vista operating system, which Windows 7 is slated to replace, a failure – or at least not a very efficient platform.
"This new operating system isn’t just a "Vista that works" program – it’s a new operating system with improved productivity, functionality and creativity that uses less computer resources," the memo reads. "In simpler terms, this means less waiting, fewer clicks and less complexity for end users."
The presales blitz includes the following activities:
• A Technology Guarantee program that ensures customers a free version of Windows 7 with a PC purchase made between June 26 and the Windows 7 launch date this fall. Additionally, computers running Vista Home Premium, Business or Ultimate qualify for this upgrade.
• Individual purchases of Microsoft Vista Home Premium, Business or Ultimate also qualify for the Technology Guarantee.
• A presale of select versions of Windows 7, starting June 26, on Bestbuy.com, including Windows 7 Home Premium Upgrade for $49.99 and Windows 7 Professional Upgrade for $99.99. This promotion runs until July 11. The software will be shipped to customers when Windows 7 is officially released in the fall.
The Best Buy memo also notes that other retailers will be offering presales activities around Windows 7, but touts its Geek Squad services as a differentiator and value add.
Solution providers that do not take title to the software that they install, implement and customize for customers could direct their customers to source Windows 7 now during the presales incentives period this summer.