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An Insider Look at Microsoft WPC 2011

  • By

    Jessica Davis

    | Posted 2011-07-12
 
 
 
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Microsoft CEO Steve Ballmer thanked channel partners for driving revenue and building business over the last year.
Microsoft's Worldwide Partner Conference served as the venue for the software giant's summary of new features in Windows 8, information on the momentum of Windows 7 and an update on Microsoft's mobile strategy. But the conference also featured peaks at new technologies such as Windows Surface and a new beta of Windows Intune. This year's conference comes at a time when Microsoft is feeling more competitive threats on all fronts, from the assault from Apple with the iPhone and iPad as PCs decline and smartphones rise, to the threat from Google in search, cloud applications and more. What's a software giant to do? But this week at least, Microsoft seemed unimpressed by those threats and ready for the future. Check out these scenes from Microsoft WPC.
 
 
Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com