10 Threats to Microsoft's Business

  • By

    Don Reisinger

Google's Android Platform

Google's Android Platform

One of Microsoft's biggest threats is Google's Android platform. The search giant's mobile operating system is catching on with people across the globe. Microsoft could very well find its Windows Phone 7 OS, which hasn't caught on yet, far behind Google's platform. If that happens, Microsoft could lose key vendor partnerships and revenue.
As Microsoft prepares to bring Nokia devices running its Windows Phone 7 operating system to market and continues to plan the future of its Windows operating system, the company finds itself in a difficult position. Apple, Google, and several other companies are wreaking havoc on different parts of the software giant's operation. And now, there is concern in Redmond that it won't be able to turn its business around anytime soon. At this point, Microsoft is facing more threats to its business than ever before. And for the first time, the software giant won't be able to simply use its power and influence to take on all the companies in the marketplace that could potentially take it to task. Simply put, this is a very difficult time for Microsoft, and the company's future as a dominant force is, for once, in doubt. Here's a look at the disruptive threats Microsoft must face down.
This article was originally published on 2011-06-29
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.