10 Reasons Steve Ballmer Could Never Run Apple

  • By

    Don Reisinger

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1. First And Foremost: SoftwareAt Microsoft, Steve Ballmer spends the vast majority of his time thinking about software. He knows the ins and outs of operating systems, office productivity solutions, and the cloud. But does he know that much about hardware? At Apple, that would be his focus. And he might not be up to that task.
Apple CEO Steve Jobs remains on medical leave, and recent reports have suggested that the company's board of directors wants to have a succession plan in place if and when he leaves the company he co-founded. But finding a CEO that can run a tech giant like Apple will be a difficult task for the company's board. After all, Apple is a big, powerful company with a slew of moving parts. Finding a single person that could manage all of them could take quite a while. Or maybe not. Right now, there is a single CEO in the technology industry that has the ability to run a huge, influential company: Steve Ballmer. The CEO of Microsoft has been managing that firm for a decade, and along the way, his company has posted billions in revenue and profits. Financially, Microsoft is a technology juggernaut. So, if Ballmer took over Apple, he would undoubtedly be able to handle the company's size and influence. But the real question is, would he be able to effectively run Apple? Not a chance. Here's why.
This article was originally published on 2011-08-01
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.