Trends 4-7By Leah Gabriel Nurik | Print
Like it or not, mobile devices from tablets to notebooks to mobile phones are invading the enterprise. Here's a look at some of the trends that are shaping today's mobile enterprise.
Trend #4 Policy and Mobility Management
With adoption increasing daily, mobile management can become an unruly and expensive proposition for the enterprise.
"Enterprises are looking at taking a new approach to their mobile policies for purchasing and expensing," said Signorini. Companies are asking themselves about the cost-effectiveness of handling it internally or outsourcing all or parts of mobility.
Who gets the mobility business? The field is wide open and the opportunity is huge, software players like Good Technology, smaller MSPs, resellers and carriers are serving-up solutions and billing options for the enterprise.
Trend #5 Killer Apps Beyond Email
The applications and possibilities are endless when it comes to mobile. The enterprise needs to figure out the best option for development and deployment for the next wave of apps beyond email. According to Signorini, 40 percent of workers can be considered mobile, which translates to a lot of devices and productivity application opportunities.
"Device diversity is finally here, and email is becoming a baseline," says SIgnorini. "Now that you have that, what’s next? We’ve seen tens of thousands of applications developed for the smart phone, but the enterprise has to think about how I create enterprise applications for the smart phone. Do I purchase them off the shelf from carriers? Do I build them myself? What’s the right answer? There are a multitude of approaches."
And, that need can be filled by a multitude of vendors, from carriers, MSPS, and resellers with solid ISV partnerships, and big application suite vendors like Oracle or SAP, fueled by its recent acquisition of mobile giant Sybase.
Trend #6 Mainstream BtoC Mobility
Enterprise mobile applications used to be about Business-to-employee or "BtoE" solutions like field service, direct store delivery and asset tracking. Signorini says the next wave of mass adoption is in Mobile BtoC (Business to Consumer).
"Now, it’s increasingly what can we create for customers and how do we interact with our customers? Mobile becomes a new channel to reach the customer," says SIgnorini. He predicts that BtoC applications will outpace BtoE deployments in the next 12 to 24 months.
So, what are the hot B2C areas? Signorini says finance and mobile banking are becoming the status quo. Platform players like Antenna Software, who bought mobile banking ISV Vaultus, as well as SAP/Sybase can bring platforms and architecture that allow enterprises to have a 360 degree view of mobility. And, after that any enterprise audience becomes a target, including partners, vendors and distributors.
Trend #7 Embedded Devices
Today, mobile doesn’t just mean the handset and the laptop, it means a host of other devices with embedded wireless WAN connectivity. The opportunities are endless for both enterprise and consumer use. From utility meters to e-Readers, embedded devices provide additional revenue opportunities to stay in touch with a customer and increase efficiency of mobile business processes, says Signorini.