Linking In with Social MediaBy Chris Talbot | Print
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The dream of unified communications has been pushed by technology vendors for decades -- a single interface for all your communications needs including instant messages, email, phone, video conferencing. Here's a look at whether we've finally arrived and the new innovations that are on the way for this Holy Grail of collaboration.
A social media boost
Facebook, LinkedIn, Twitter, YouTube and other social media and social networking sites have been one of the hot consumer topics over the last couple of years, and businesses have both actively engaged the networks and taken heavy-handed approaches to keep employees from accessing them. In the business world, there is a new trend towards integrating unified communications with social networking tools.
"For 2011 -- and it’s starting now, but we’re definitely going to see more in 2011 -- is the integration of social media in the enterprise," Pleasant said. "Not just public things like Twitter or Facebook and public IM, but more enterprise tools."